Hi, I’m Josie.

I’m a virtual assistant in Charlotte, North Carolina. I take the admin off the plates of coaches, therapists, online shops and small agencies, and every Friday I tell them exactly what I did.

Josie Kincaid typing an email at her desk in her Charlotte home office

From a front desk to your back office.

From a front desk to your back office.

For seven years I ran the front office of an interior design studio in Charlotte. Clients, vendors, deliveries, invoices and three calendars that never agreed: I kept all of it moving, and I loved it.

In 2020, a few of the studio’s clients asked if I could do the same for their own businesses, a few hours a week, from home. That was the start. Today I work with eleven small businesses across the US and Canada.

I like quiet systems, clear notes and inboxes at zero. Most of all, I like Fridays: the moment I send each client their wrap‑up and they can see their week, handled.

Josie on a video call at her desk, laughing, pen in hand

How I work.

Three habits that make handing off feel safe, from the first week.

Everything in writing

Your tasks, your preferences and every process live in one shared document. Nothing depends on my memory or yours.

Every hour tracked

I track time to the quarter hour and show it in your Friday note, so your invoice never surprises you.

Safe by default

NDA before access, logins through a password manager with two-factor authentication, and access removed the day we stop.

The small team behind your Friday note.

The small team behind your Friday note.

You always work with me. Priya and Lauren cover vacations and specialist work, under the same NDA.

Josie Kincaid

Josie Kincaid

Founder, your main contact

Writes every Friday note. Inbox, scheduling and client onboarding.

Priya Nair

Priya Nair

Inbox and client care, Raleigh

Keeps inboxes at zero and new clients looked after when I’m away.

Lauren Pike

Lauren Pike

Systems and SOPs, Greenville

Builds the boards, flows and short how-tos that keep everything running.

Tools I already know.

No training time on your dime. If you use something else, I learn it on my own hours.

Gmail

Outlook

Google Workspace

Calendly

Acuity

Asana

Notion

Trello

Dubsado

HoneyBook

QuickBooks

Xero

Canva

Later

Slack

Zoom

1Password

Want your Fridays to look like this?

Tell me what’s eating your week on a free 15-minute call. If I’m not the right fit, I’ll tell you, and I’ll point you to someone who is.

See you Friday,

Josie

Want your Fridays to look like this?

Tell me what’s eating your week on a free 15-minute call. If I’m not the right fit, I’ll tell you, and I’ll point you to someone who is.

See you Friday,

Josie

Want your Fridays to look like this?

Tell me what’s eating your week on a free 15-minute call. If I’m not the right fit, I’ll tell you, and I’ll point you to someone who is.

See you Friday,

Josie

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